Reflecting a new brand direction.

Client: Jurlique
Services: Displays
Year: 2017-2022

We partnered with Iconic Australian Skincare brand Jurlique to develop a range of displays which reflected their new brand direction. We created a suite of touchpoints which became permanent fixtures in store.

In our development process we sought after an alternative to pure brass by using brushed aluminium which had been anodized to match their desired colour. Working with Jurlique throughout the process until we nailed the colour.

This project was thoughtfully designed in a way that ensures each piece stands the test of time in the retail environment, interchangeable with paper inserts and the ability to be versatile in display. These fixtures are still re-ordered many years after the initial brief.