Showcasing innovation & creativity.

Client: Serengeti
Services: Displays
Year: 2012-2022

With over 140 years of research and development, Serengeti is viewed as the worlds most innovative and creative eyewear brand.

As the Leader in driving sunglasses, Serengeti wanted a premium display solution that captured their driving pedigree. Our response was to focus on bringing to life the brand heritage of Americana Culture through the introduction of leather embellishments, chrome and dark wood.

Our process started with mood board and hand sketches and moved through to 3D renders, ensuring the Serengeti team could visually understand our vision before proceeding to prototype.