The solution lay in creating a stylised permanent hold that looked so good, no retailer would want to take Ray-Ban off the shelf. Ever.
The KUBE team surveyed over 100 stores and several major retailers. With the data gathered, we developed a system of sleek, on brand permanent display fixturing that could be rolled out nationally – enabling Ray-Ban to secure increased brand awareness and long term ownership of the retail space.
And gain prime in store real estate – free of charge.
