A new vision for travel retail.

Client: Oakley
Services: Retail
Year: 2019

We took the Oakley brand experience and created a place to showcase Oakley’s unique products within the travel retail space.

Oakley eyewear is displayed on individual shelves with front-mounted lighting to best highlight Oakley’s unique lens technology. We selected premium finishes to reflect Oakley’s quality product offering and illuminated branding that helps draw you to the space.

The result is a powerful brand experience in a condensed space that sets a new standard for Oakley travel retail.