Setting the standard for retail.

Client: Rip Curl
Services: Retail
Year: 2018

Rip curl is the ultimate surfing company and is a brand that was built by surfers for surfers. So when Rip Curl wanted to redefine its in-store retail experience it needed to look and feel like the ultimate surf store. Kube was engaged to design and detail a fixture suite that would set the standard for its retail stores globally.

The design is flexible and easy to modify and cost-effective to keep updated with the latest campaigns and products. The natural timber makes it look and feel like a surf store. The timber etched logos give the impression that every piece has been individually crafted.

The design has been executed across stores in Australia, New Zealand and the USA.