Telling the story.
Client: Michael Hill
Services: Visual Merchandising, Displays
Year: 2022
Kube worked collaboratively with Michael Hill to deliver the successful re-launch of their Bridal Diamond collections. Kube created the window and in store Bridal concept designed to elevate product presentation and enhance the customer's shopping experience.
The Kube team elevated the windows by weaving the Brand's rich heritage into the creative through graphics, decals and propping. Layering in texture via the use of recyclable felt panels, screen printed with storytelling copy and illustrations was inspired by the craftsmanship of Michael Hill's Diamonds.
The foundation of the window concept features permanent touchpoints designed and manufactured by Kube. Premium and custom finishes include frosted and clear acrylic, powder coated steel graphic frames, 2 pac painted timber risers and bespoke pricing displays.
The Bridal collections were further elevated instore following Kube's merchandising strategy and introduction of new signage displays. Re-usable acrylic signage frames were designed and manufactured by Kube featuring magnetic bases and an interchangeable graphic bed.
