Make their Christmas.

Client: Michael Hill
Services: Visual Merchandising, Displays
Year: 2021

We don’t take the responsibility of the biggest promotion of the year lightly. It is by far the biggest sales driver of the retail calendar with many stakeholders involved.

Being our fourth Christmas with Michael Hill we had them covered.

The campaign follows Archie through his journey of creating handmade Christmas gifts for his loved ones and special people in his life – with many cues to draw from our challenge was to bring the wonder and landscape into a window format that not only tells the story but showcases the product and the joy in gift giving.