Crafting personlised pop-ups

Client: Fossil
Services: Pop-up & Events, Retail
Year: 2014-2020

Fossil came to us armed with an innovative selling pitch.

This leading watch company was offering custom etched watches and embossed leather items. The catch? They wanted to do so outside of their retail environment – with the intention of drawing people in store.

We created a series of modular pop up shops, to be rolled out across shopping centres nationally in the lead up to Christmas. Set in prominent locations, all had easy access to nearby Fossil stores. Our clever system of displays could be scaled to suit a variety of sizes and locations, and came complete with custom etching and leather embossing machines.

The concept was an overwhelming success with the stellar sales to match.

The handy shops were then packed down, stored and later re-installed across the country during other promotion periods.