Since 1980 Bakers Delight have been serving up the best in baked goods.
We worked with the head office team on a brief to service their large network of franchises. The aim of the game was to clearly call out prices and we needed to make sure our solution fit their existing set of fixtures which varied across the network. Another consideration was ensuring the fixture could be easily cleaned and legible on any angle.
The result was a food safe, interchangeable, non reflective solution that could clip onto a variety of fixtures.